October 27th, 2021
It’s a great news that Faculty of Economics and Business Universitas Diponegoro came up again by successfully holding a Visiting Lecturer Program with a lecturer from The University of Western Australia, Dr. Arnold Japutra, as the keynote speaker. He is a Senior Lecturer in the UWA Business School, Industry Fellow at The Austalia-Indonesia Centre, and Associate editors in four different reputed journals.
Dr. Arnold Japutra delivered his point of view on “Should Companies Invest More in Digital Innovation during Crisis? Evidence from IDX Firms”. The lecture was conducted on October 27, 2021 starting from 12:45 pm to 03:45 pm (GMT+7), and it was participated by FEB UNDIP students from Undergraduate and Postgraduate programs. The event was opened by the Vice Dean for Academics and Student Affairs, Mr. Firmansyah, S.E., M.Si., Ph.D. The response given to the event was enthusiastic as evidenced by the number of student questions discussed in the Question and Answer session.
In his lecture, Dr. Arnold Japutra firstly explained about the difference between Digitization and Digitalization. Digitization is the transformation of analog to digital, whereas digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. He also mentioned about Covid-19 effects to Economy, which was 70% of the Indonesian consumers (Jakarta, Surabaya, Medan, Makassar and Palembang) undertook at least one new digital service during Pandemic (Mobile Marketing Association, 2020). At the end, he summarized that the answer of “Should Companies Invest More in Digital Innovation during Crisis?” is YES.
In the Q and A session, one of the participants was asking about the most effective way to make Small and Medium Enterprises adopt digital technology. Dr. Arnold Japutra answered that the effective way to make Small and Medium Enterprises adopt digital technology is not about increasing incentives but increasing digital skills by conducting some association or education to the company’s resources. The discussion session between the Keynote speaker and participants was very active and enthusiastic, guided by a moderator, Ms. Cahyaningratri, S.E., M.Bus., lecturer in the Department of Management FEB UNDIP. The lecture was very well received by the participants, and of course there were a lot of insights that the participants got from the lecture.
